I build logistics, fulfilment, and customer operations that hold under pressure.
I support growing brands by embedding directly into operations, aligning systems and teams, and delivering outcomes that last - from warehouse, CX to final mile.
Why me
I’ve built and led operations across e-commerce, retail, and last-mile delivery - from the ground up and through high growth.
From 300-driver logistics networks to multi-platform fulfilment, I’ve run operations under pressure, without fluff, and without delays.
I'm not a consultant. I'm not a coach.
I'm the person you bring in when ops need to move - fast, clearly, and without disruption.
What I help with
I typically support:
- Logistics and fulfilment functions that need to scale without chaos.
- Warehouse teams, courier partners, or in-house systems that need to align.
- 3PL transitions or fulfilment realignment based on new commercial goals.
- Returns, CX, or delivery noise that’s blocking growth or draining time.
- Defining requirements for new suppliers, onboarding them properly, and challenging what doesn’t add up.
- Rebuilding or structuring ops and CX teams - including helping you hire and coach them.
How I work
I embed for 4 - 8 weeks, take ownership of a clear outcome, and leave behind something your team can sustain.
1. Diagnose - fast, structured review of gaps, blockers, or performance drag.
2. Deliver - redesign flows, align suppliers, reset structures, fix core problems.
3. Exit clean - hand over usable systems, documents, or dashboards to your team.
If needed, I stay on in an advisory or check-in capacity - but never to linger.
Examples of impact
- Integrated fulfilment operations and reduced overheads while improving performance.
- Defined and embed cost-to-serve framework across storage, fulfilment, and courier.
- Reduced returns by fixing packaging, courier logic, and operational issues.
- Scaled last-mile coverage across 20+ locations.
- Rebuilt CX process and reporting - aligning service with ops.
- Assessed and transitioned into new 3PL partners without operational loss.
- Supported hiring and structuring of new ops and cx teams with hands-on coaching and screening.
