I build logistics, fulfilment, and customer operations that support scale and improve performance.

Adolfas Kupliauskas

I work with companies during periods of growth or change - embedding for a short period to deliver operational improvements that last.

What I help with

I support change during moments of growth, transition, or increased complexity. My role is to bring clarity to what needs to be delivered, align the structure around it, and make sure the systems and teams are set up to sustain it.That includes:- Scaling logistics, fulfilment, and post-sale operations to keep pace with commercial growth- Onboarding suppliers, or partners in line with operational and customer expectations- Aligning service structure, costs, and responsibilities across internal teams and third parties- Shaping operational roles, team structures, and ways of working so delivery matches business intent- Improving performance in areas like returns, delivery accuracy, and service handover with changes that stick- Creating practical visibility through light reporting and tracking, so decisions can move fasterI work closely with internal teams and leadership, stepping in for a defined period, delivering the outcome, and handing over systems that continue without me.

How I work

I embed as an operator for a defined period, take ownership of a clear outcome, and leave behind tools, processes, and reporting the team can sustain.Approach:- Assess: Review current workflows, blockers, and performance levers- Deliver: Design and implement practical changes across people, systems, and partners- Exit: Handover documentation, tracking, and structure - with minimal disruption

Case Studies


Strategic integration of two brands

- Consolidated courier, fulfilment, customer care, and selected back-office functions into a shared support model- Removed duplication, aligned workflows, and restructured roles across the two organisations- Delivered £400k+ in annual savings while maintaining service standards and operational continuity


Delivery Performance - National Courier Network

- Addressed failure points across scanning, route logic, and delivery compliance- Implemented real-time performance tracking and direct partner interventions- Reduced lost parcels by 95%; first-time delivery success increased from 96% to 98%


Sales Capacity Uplift – National Field Programme

- Led a cross-functional initiative to increase active selling time for field experts- Addressed upstream blockers in onboarding, scheduling, systems, and resource planning- Improved field availability from 60% to 80%, unlocking £2m+ in additional sales productivity; results reported at board level


Returns Process - D2C Brand

- Identified root causes of return volume across product setup, courier logic, and post-sale comms- Reworked packaging flow, adjusted courier rules, and aligned CX handover with ops- Reduced return rate by 7% and created clearer internal ownership for prevention

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